Media Moves

CW Network, Hearst extend partnership

The CW Network and Hearst Television have extended their network affiliation agreement. Under the expanded contract, Hearst will continue to program CW’s entertainment and sports programming in six markets across the States.

Starting Sept. 1, Hearst will also launch a new CW affiliate in Sacramento, Calif. on its TV station KQCA-TV Ch. 58.

Dennis Miller, president of The CW Network said:

“Hearst has been an important partner for The CW throughout the years and we are extremely pleased to be launching a new CW affiliate in Sacramento.

“KQCA-TV is already home to LIV Golf in Sacramento, and this agreement will ensure that viewers there won’t miss a moment of our other highly-rated sports and entertainment programming, including ACC college football and basketball, and INSIDE THE NFL, both of which premiere this fall.”

Financial terms of the deal were not disclosed.

Mariam Ahmed

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