CNN debuts ‘Fast Channel’ for younger audiences

CNN has launched ‘CNN Fast,’ a service that will deliver short-form videos featuring international stories, covering major events, business, entertainment, sport and the environment.

The service is being offered in Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Italy, Luxemburg, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland and the U.K.

There are plans to tap more countries and platforms in the coming year.

The stories will be delivered via three-to-six-minute clips to match the demand for shorter-form content appealing to younger audiences.

The content will be managed by CNN journalists.

Humphrey Black, head of distribution strategy at CNN International Commercial, said,

“CNN Fast offers a new and different user experience to the main CNN broadcast channel. By working with established CTV platform partners, where we have already seen considerable success for CNN content, we’re now able to connect with more viewers and households via the devices and formats that they already enjoy. This is an exciting approach that gives audiences a new way to experience CNN’s renowned journalism and storytelling.”