Campaign acquires Toronto-based The Message

The following excerpt was sent out from campaignasia.com:

Campaign has bought The Message, a Toronto-based advertising news title, as part of a global expansion plan. The Message, which launched in 2019, will carry joint branding with Campaign for the rest of this year, before becoming Campaign Canada in early 2024. David Brown and Chris Powell, the editors and co-founders of The Message, will continue to run the editorial operation.

Canada becomes Campaign’s ninth market and Haymarket, the parent company, said it plans to invest in other new markets globally.

Campaign will be hiring locally in Canada for roles in marketing, subscriptions, licences and business leadership, as well as investing in additional editorial staff.

Read more here.