Bloomberg Media’s self-serve software Boost allows brands to repurpose their ads originally intended for social media into banners that can reach its audience of business news consumers on mobile phones.
The new tool allows marketers access to its premium ad inventory and tracking features hence allowing mobile marketers to avoid the extra cost of redeveloping their existing creative for use on Bloomberg’s media outlets.
As economies re-open, Bloomberg Media can participate in the recovery of mobile advertising with its Boost self-service tool by capturing greater ad spending among mobile marketers that create ads for social platforms.
As per its announcement, Bloomberg collaborated with ad-tech platforms Polar and DanAds to develop the new software.
The Star Tribune is seeking an accomplished, motivated and versatile journalist and leader to shape…
The Deputy AME-Business is responsible for the development and planning of coverage on all Newsday…
CNBC.com managing editor Jeff McCracken announced Friday the following promotions: In San Francisco, Ari Levy has…
This Newsday reporter will cover Long Island’s commercial real estate market and the region’s evolving…
The New York Times is looking for a versatile editor to edit enterprise and feature…
International editor Matt Lamers is leaving Marijuana Business Daily. He has been there for seven years. Lamers…