Bloomberg Media’s self-serve software Boost allows brands to repurpose their ads originally intended for social media into banners that can reach its audience of business news consumers on mobile phones.
The new tool allows marketers access to its premium ad inventory and tracking features hence allowing mobile marketers to avoid the extra cost of redeveloping their existing creative for use on Bloomberg’s media outlets.
As economies re-open, Bloomberg Media can participate in the recovery of mobile advertising with its Boost self-service tool by capturing greater ad spending among mobile marketers that create ads for social platforms.
As per its announcement, Bloomberg collaborated with ad-tech platforms Polar and DanAds to develop the new software.
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