OLD Media News

Bloomberg Media launches self-service tool Boost

Bloomberg Media’s self-serve software Boost allows brands to repurpose their ads originally intended for social media into banners that can reach its audience of business news consumers on mobile phones.

The new tool allows marketers access to its premium ad inventory and tracking features hence allowing mobile marketers to avoid the extra cost of redeveloping their existing creative for use on Bloomberg’s media outlets.

As economies re-open, Bloomberg Media can participate in the recovery of mobile advertising with its Boost self-service tool by capturing greater ad spending among mobile marketers that create ads for social platforms.

As per its announcement, Bloomberg collaborated with ad-tech platforms Polar and DanAds to develop the new software.

Mariam Ahmed

Recent Posts

WSJ’s Brown is leaving publication

Ken Brown of The Wall Street Journal is leaving the news organization. He is an…

11 hours ago

Jones will not seek another Dow Jones News Fund board term

Dow Jones News Fund President Brent W. Jones announced at the nonprofit journalism training organization’s…

11 hours ago

Bloomberg hires Clark to cover VC and startups

Jillian Ward, managing editor for U.S. technology at Bloomberg News, sent the following note to…

11 hours ago

Berke of STAT News on the importance of its coverage

Rick Berke, a co-founded and executive editor of STAT News, writes about the importance of…

11 hours ago

Maxwell joins Gizmodo as a tech reporter

Thomas Maxwell has joined Gizmodo as a tech reporter. He previously was at Business Insider covering…

16 hours ago

Banking Times acquires The New Fiver

Banking Times has acquired the domain name "The New Fiver" for an undisclosed amount, aiming…

1 day ago