Beck Media taps McAlister as president

Beck Media has promoted Tom McAlister to the post of president. He has also been named the strategic communication agency’s first-ever partner, reports Variety.

In his new role, McAlister will lead operations at the company’s Austin, Atlanta, New York City and San Francisco locations, as well as its Santa Monica headquarters.

Beck Media founder and CEO Todd Beck said:

“Tom is a world-class creative marketing and communications strategist, and I’m so grateful that our clients will continue to have access to his counsel as they navigate an ever more competitive media landscape.

“Tom has earned the respect of the entire Beck Media team, who have benefited from his energy, empathy and poise since he rejoined the agency.”

Since rejoining Beck Media in 2014, McAlister has led campaigns for clients including ZipRecruiter, National Geographic and Facebook Watch.

He is also the founder of Beck Purpose, a pro bono corporate social responsibility initiative that offers aid to nonprofits.

McAlister has also worked at Hulu, joining as director, original program marketing and then serving as head of content marketing. He was also director, publicity initiatives, Warner Bros, Television. He has also worked as a team lead at Beck Media and Marketing.

He was also an account supervisor at PMK.BNC.

McAlister adds:

“Our team inspires me every day to find new ways to blend storytelling with technology, and to make a positive impact for our clients. The content business is evolving at the speed of the internet itself, and in this new role I get to help create and shape some of that change. I am honored to help this amazing company continue to grow, elevate, and serve.”

McAlister is a B.A. in English from Miami University.