Media Moves

Beasley Media Group launches new podcast radio format

The following excerpt was sent out from bbgi.com:

Beasley Media Group has partnered with Podcast Radio and KMG Networks to unveil a new podcast multiplatform radio format in four regions across the company.

The unique format will be available to listeners via broadcast in multiple regions on Beasley stations, including:

  • Detroit: 93.5 FM and WCSX-94.7 HD2
  • Tampa: 1010 WJBR-AM (formerly WHFS-AM)
  • Charlotte: 94.7 FM and WSOC-HD3
  • Ft. Myers / Naples: 96.5 FM/101.5 FM & 105.1 FM and WXKB-HD2

In addition, fans of spoken word content will also be able to stream the first four custom stations and discover new podcasts via the PodcastRadioUS.com website.

The stations and digital channels will be branded as Podcast Radio Carolinas, Podcast Radio Southwest Florida, Podcast Radio Detroit and Podcast Radio Tampa Bay. Each region’s podcast content will be supported with localized imaging, promos, and ID’s.

The format will showcase the very best produced and popular podcasts from the United States and all over the world, including audio content from TedAudio (TedTalk), Wondery, Evergreen, Corus, and more! The initiative with Beasley is the first of its kind for the company in the United States.

“Podcast Radio is an idea that Caroline Beasley and our team have been thinking about and researching for years and we’re excited to be the first to launch this format in the United States,” said Beasley Media Group Chief Content Officer Justin Chase. “This concept has been highly successful for Gerry and his team in the United Kingdom, and we believe our audience will fall in love with the Podcast Radio U.S. version we present on our stations.”

Read more here.

Mariam Ahmed

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