The Associated Press named Daisy Veerasingham as its executive vice president and chief operating officer. She will be relocating to New York from London for her new role.
The new role gives Veerasingham responsibility over all the company’s units, which will report to both her and CEO Gary Pruitt. Veerasingham will continue reporting to Pruitt and will remain on AP’s management committee, which sets policy and makes business decisions.
Veerasingham has been AP’s chief revenue officer since 2019, overseeing the news cooperative’s sales, product, marketing and customer operations globally. Before that, she served as head of global sales.
“Her remarkable performance as a revenue leader and her commitment to AP’s news values make her the ideal choice for COO,” Pruitt said.
She has also led the redesign of AP’s video business, including the development of a platform with live channels and video from outside the AP.
She joined AP in 2004 in London as a sales director for AP Television News.
She has also worked as a group sales executive at Lexis Nexis Group and was with The Financial Times Group for more than 8 years, joining as a sales and marketing manager – emerging markets, FT, and then serving as the sales and marketing manager, FT Information.
“AP’s mission to advance the power of facts through its journalism is critically important,” Veerasingham said. “I am thrilled to work together with Gary and our excellent leadership teams across the company to ensure that AP continues to deliver for our members and customers around the world.”
