OLD Media News

Advertising revenues fall, digital subscriptions increase at New York Times

The New York Times reported that advertising revenue in the second quarter fell by 43.6 percent compared to the same time last year, while digital advertising declined by 32 percent and print fell by 55 percent.

As per executives, the company’s biggest categories, including tech, luxury goods and entertainment all suffered.

However, the Times did add 493,000 subscribers to its main news product and 176,000 to its other digital products, recording its single best quarter of digital subscription growth.

Outgoing CEO Mark Thompson said in a conference call with analysts that “the power of great journalism” is the most important driver of subscription revenue.

Additionally, the company projects somewhat similar results for the rest of the year, estimating that digital subscription revenue will be up 30 percent year to year in the third quarter as advertising revenue falls 35 to 40 percent.

Read more here.

Mariam Ahmed

Recent Posts

Dynamo hires former Business Insider executive editor Harrington

Former Business Insider executive editor Rebecca Harrington has been hired by Dynamo to be its…

21 hours ago

Bloomberg TV hires Kerubo as desk producer

Bloomberg Television has hired Brenda Kerubo as a desk producer in London. She will be covering Europe's…

21 hours ago

Jittery CNBC staff reassured by new boss

In a meeting at CNBC headquarters Thursday afternoon, incoming boss Mark Lazarus presented a bullish…

21 hours ago

Making business news accessible to a wider audience

Ritika Gupta, the BBC's North American business correspondent, was interviewed by Global Woman magazine about…

21 hours ago

Rest of World hires Lo as China reporter

Rest of World has hired Kinling Lo as a China reporter. Lo was previously a…

22 hours ago

Bloomberg rises to No. 7 biz news website

Bloomberg News saw strong unique visitor growth to its website in October, passing Fox Business…

22 hours ago