USA Today, which was first published on September 15, 1982 has launched its “To the Point” brand campaign to mark 40 years in journalism. It highlights the publication’s concise journalism and impactful content.
USA Today introduced color to the newspaper industry with infographics and popular culture stories. Maribel Perez Wadsworth, president of Gannett Media said:
“It is remarkable to think about all the things that have evolved in the 40 years since USA TODAY was first published. While the ways in which we deliver quality journalism have changed over the years, our mission has never wavered.
“We are unrelenting in our commitment to the communities we serve and will continue to deliver bold and uniquely innovative reporting with succinct engaging content for our loyal readers.”
Nicole Carroll, president of news and editor in chief of USA Today added:
“We have always prided ourselves on the breadth and depth of our coverage while also being experts in short-form journalism. Being ‘to the point’ provides trusted, approachable content to our readers. Our audience is deeply invested in the news and how it relates to the world around them. They want the opportunity to be informed with short takes as well as deeper enterprise.”
The publication will also host activations throughout the year, including the launch of a special one-time offer on Sept. 15 for new customers of a $40 annual subscription.
