New York Times ad highlights female athletes’ fight for pay equity

To showcase how independent journalism helps people understand the gender gap and why it persists, The New York Times will release a new ad during the U.S. Open semifinals. Called \”The Truth Has a Voice\”, the ad highlights the challenges women athletes face when it comes to pay equity.

In 1974, the U.S. Open made history in the fight for equal pay for women athletes when the tournament began paying its male and female champions equally, after Billie Jean King threatened to sit out if a change in pay disparity wasn’t fixed.

This summer, the U.S. women’s soccer team brought renewed focus to the debate about pay and treatment of women athletes — and of women in general.

The Times says on its website that it has been committed to cover gender inequality from sports fields to board rooms. The ad shows reporting on this topic dating back to 1962.