Joyella writes, “The new look and tagline appeared on television–and outside Fox News headquarters – Sunday, with hosts Maria Bartiromo, Stuart Varney and Neil Cavuto sharing personal stories supporting the new slogan, ‘Invested in You.’
“‘I think all brands over time need to be refreshed,’ said Jason Klarman, Executive Vice President of Marketing for Fox News Media, where he supervises marketing for both Fox Business and Fox News Channel. ‘Would you have the same haircut you had 15 years ago? So the idea is that the culture changes, the environment changes, and brands are living breathing things that have to evolve over time.’
“The new branding emphasizes Fox Business’ focus on ‘Main Street rather than Wall Street,’ which was part of the network’s strategy from its launch, but also on its people, who have grown into the most-watched lineup of hosts on business TV, with people like Maria Bartiromo, who jumped from CNBC, eclipsing the ratings of her former network.”
Read more here.
Former Business Insider executive editor Rebecca Harrington has been hired by Dynamo to be its…
Bloomberg Television has hired Brenda Kerubo as a desk producer in London. She will be covering Europe's…
In a meeting at CNBC headquarters Thursday afternoon, incoming boss Mark Lazarus presented a bullish…
Ritika Gupta, the BBC's North American business correspondent, was interviewed by Global Woman magazine about…
Rest of World has hired Kinling Lo as a China reporter. Lo was previously a…
Bloomberg News saw strong unique visitor growth to its website in October, passing Fox Business…