Fox Business to unveil “refreshed” brand

The Fox Business Network will officially launch a “refreshed” brand Monday, reports Mark Joyella of Forbes.

Joyella writes, “The new look and tagline appeared on television–and outside Fox News headquarters – Sunday, with hosts Maria Bartiromo, Stuart Varney and Neil Cavuto sharing personal stories supporting the new slogan, ‘Invested in You.’

“‘I think all brands over time need to be refreshed,’ said Jason Klarman, Executive Vice President of Marketing for Fox News Media, where he supervises marketing for both Fox Business and Fox News Channel. ‘Would you have the same haircut you had 15 years ago? So the idea is that the culture changes, the environment changes, and brands are living breathing things that have to evolve over time.’

“The new branding emphasizes Fox Business’ focus on ‘Main Street rather than Wall Street,’ which was part of the network’s strategy from its launch, but also on its people, who have grown into the most-watched lineup of hosts on business TV, with people like Maria Bartiromo, who jumped from CNBC, eclipsing the ratings of her former network.”

Read more here.