Fortune reports strong readership, social media growth in 2022

Alyson Shontell

Fortune editor in chief Alyson Shontell shared the following with the staff:

– 50 colleagues joined the fortune newsroom in 2022. We had members join us from all over, including CNBC, NYT, Quartz, Reuters, Insider CNN and Forbes
– We successfully returned to live events, including a new event — the Impact Initiative — plus the return of MPW Next Gen.
– We launched new verticals, including Well, Crypto, Recommends and Success
– We launched new newsletters, including CHRO Daily, Impact Report and Trust Factor –
We launched new social handles and on new social platforms, including building a Fortune500 handle.
– We launched on TikTok and in 7 weeks have amassed over 320,000 likes
– We launched a new franchise this year, Great Places to Live for Families
– We won 10 journalism awards, 8 design awards, plus a dozen finalists or honorable mentions
– Our on-site readership grew 259% YoY
– Our off platform readership on sites like MSN and Yahoo grew 133% YoY
– Our social engagement improved 331% across Facebook, Twitter and LinkedIn
– Our videos are now getting 5 million monthly views across Twitter, Reels and TikTok, up from 0 as of Q3
– Our Instagram followers have nearly doubled to over 420,000 in the last year.

In addition, Fortune’s revenue increased 20 percent in 2022.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.