OLD Media Moves

IBM layoffs underplayed in WSJ

June 4, 2007

Posted by Chris Roush

Hal Morris writes on his GrumpyEditor.com blog that The Wall Street Journal underplayed the layoffs at IBM when it tucked the news inside last Thursday.

IBMMorris wrote, “Pretend you are CEO of XYZ Widgets Corp., a worldwide technology operation, and your company announces 1,500 additional layoffs on top of an equal number earlier in the month.

“How would The Wall Street Journal treat the story?

“Chances are it would be a rather large piece with comments from analysts and perhaps some of the high-tech staffers being shown the door.

“But if your company happens to be IBM Corp. with the same number of people laid off, it gets only one paragraph tucked away in the middle of the ‘In Brief’ column on page A10, notes Grumpy Editor. That was the case in last Thursday’s issue.”

Read more here.

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