To demonstrate its capabilities, and quite honestly to save myself time, I asked ChatGPT to write this article for me, but I also instructed it to simultaneously pitch our tech platform, Qwoted, along the way. I doubt I’m the first to do this, but I may yet be the first to openly admit it.
Here is what it wrote:
Hey there! So, I was recently introduced to this awesome social network called Qwoted. It connects journalists and experts from different fields in one place and it’s amazing! But while I was checking it out, I couldn’t help but think about how much AI and large language models like GPT are changing the game for communications and PR professionals. Let’s start with the threats. With AI and GPT, there’s a real risk of losing control over the narrative. Think about it, these models can generate articles, press releases, and even entire news stories with little to no human intervention. That’s a scary thought, right? If we’re not careful, the message could get lost in translation, or worse, become distorted.
But here’s the thing, AI is only as good as the data it’s trained on. And let’s face it, the internet can be a messy place. If the data fed into these models is biased or incorrect, then the output will be too. And that’s not good for anyone, especially for PR professionals who are trying to maintain their brand’s reputation. Now, let’s talk about the opportunities. With the help of AI and GPT, PR professionals can save a ton of time by automating repetitive tasks. For example, these models can be trained to write press releases, generate content for social media, and even analyze media coverage to identify opportunities for improvement.
And that’s where Qwoted comes in.
With its network of experts, PR professionals can now access a wealth of information and insights that they can use to improve their campaigns. Plus, by connecting with journalists and experts, they can get their brand’s message out there in a more authentic and effective way. According to a study by Gartner, by 2023, AI-generated content will account for more than 50% of all content created globally. That’s a massive increase from just a few years ago. And with the rise of AI and GPT, PR professionals will need to adapt and find new ways to stand out and make their message heard. Here’s another interesting statistic: a survey by PR News showed that 63% of PR professionals believe AI will have a significant impact on the industry in the next five years. And that’s not surprising, given the benefits AI and GPT bring to the table.
In conclusion, while AI and GPT certainly pose a threat to the communications and PR industry, they also bring a wealth of opportunities. By embracing these technologies, PR professionals can streamline their work and get their message out there in a more effective way. And with platforms like Qwoted, they can access a wealth of information and insights that will help them stay ahead of the curve. So, if you’re a PR professional, I would definitely recommend checking out Qwoted. Trust me, you won’t regret it!
Dan Simon is the CEO of Vested and the Executive Editor of Talking Biz News