WSJ.com ad revenue will offset dropping subscriptions
January 3, 2008
Posted by Chris Roush
Mick Weinstein, editor of the Seeking Alpha web site, writes Thursday that The Wall Street Journal‘s web site will more than recoup its lost revenue by dropping paid subscribers with its advertising revenue.
Weinstein wrote, “Applying these numbers — for a free WSJ.com to hit $78m (current WSJ.com revenue) in yearly ad sales, at $20 RPM:
“325 million pages is just 2.6x the current 122 million pages WSJ.com currently serves up (as per Wang and DJ statements). That’s without the Murdoch marketing machine and the huge traffic benefits of aggregators, viral linking and search results. That’s a far cry from Wang’s numbers, very doable from WSJ’s perspective – and with room for much more long-term growth than a subscription business.
“Online finance sites, prepare yourself for a free WSJ.com.”
OLD Media Moves
WSJ.com ad revenue will offset dropping subscriptions
January 3, 2008
Posted by Chris Roush
Mick Weinstein, editor of the Seeking Alpha web site, writes Thursday that The Wall Street Journal‘s web site will more than recoup its lost revenue by dropping paid subscribers with its advertising revenue.
Weinstein wrote, “Applying these numbers — for a free WSJ.com to hit $78m (current WSJ.com revenue) in yearly ad sales, at $20 RPM:
“$20 RPM x 325m pages = $6.5m revenue/month = $78m revenue/year
“325 million pages is just 2.6x the current 122 million pages WSJ.com currently serves up (as per Wang and DJ statements). That’s without the Murdoch marketing machine and the huge traffic benefits of aggregators, viral linking and search results. That’s a far cry from Wang’s numbers, very doable from WSJ’s perspective – and with room for much more long-term growth than a subscription business.
“Online finance sites, prepare yourself for a free WSJ.com.”
Read more here.
Media News
WSJ’s Tucker: Gershkovich shows importance of free press
March 28, 2024
Media News
Read-a-thon recognizes one year in jail for WSJ’s Gershkovich
March 28, 2024
Media News
Rosen departs Business Insider for a new opportunity
March 28, 2024
Media News
Why Evan Gershkovich’s case is so important
March 28, 2024
Media News
Taylor joins Bloomberg’s municipal finance team
March 28, 2024
Subscribe to TBN
Receive updates about new stories in the industry daily or weekly.