Why the FT is increasing its newsstand price
Ian Burrell of The Independent newspaper in London interviews Financial Times chief executive John Ridding about why the business newspaper is increasing its newsstand price, and the conversation touched on the quality of the journalism
Burrell wrote, “‘We have invested steadily, building a global operation with bureaux and reporters and editing operations around the world. That has given us a 24-hour rolling news operation with hubs here, in the homeland, and in New York and in Hong Kong,’ says Ridding. ‘We do that because our audience has become increasingly global, and, frankly, our readers demand quality news and analysis wherever it happens.’
“If the audience is going to make such demands then they should pay for the service. ‘Sustained quality journalism on a global level does actually require sustained investment and I’m a strong believer that quality journalism is valuable stuff.’
“As he looks across at the takeaway coffee cup on his desk, the FT CEO makes the case that other print products could also argue they are sold too cheaply. ‘Quality journalism is undervalued. People are making decisions and forming views â€“ this is the information age after all. Quality, independent, accurate information is valuable stuff. I’ve got my Starbucks over there and it’s a lot more expensive than newspapers and magazines.'”
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