WSJ goes "Mint-y" fresh in India
Chris Nelson of the IndUS Business Journal has an article about the new Mint business newspaper in India that is receiving some of its content from The Wall Street Journal.
Based on an interview with Bill Casey, the Journal’s vice president of international operations, Nelson wrote, “Casey said Dow Jones has long been interested in exporting the Wall Street Journal to India, but held back because of tough Indian laws governing foreign investment in newspapers published on the subcontinent.
“‘That’s something we’ve always been interested in, bringing the Wall Street Journal to India. We’ve talked to a number of publishers in recent years about something along those lines, but it’s not really possible because the Indian government doesn’t allow anything larger than 26 percent foreign ownership of its newspapers,’ Casey said.”
Later, Nelson wrote, “‘We could publish a facsimile edition of the Wall Street Journal in India, but it would have to be identical to our U.S. edition, including the news and the advertisements,’ Casey said. ‘In the end, we felt that it wouldn’t be very relevant to our Indian audience, so that’s why we went down the path we have taken with HT Media.’
“The company appointed former Wall Street Journal deputy editor Raju Narisetti as Mint’s first managing editor. Mario Garcia, who was responsible for the redesigns of The Wall Street Journal’s U.S. and international editions, designed Mint. The newspaper is published in a compact format intended to give readers quick access to the latest business news.”
Read more here.Â