Keith Kelly of the New York Post writes Monday about TheStreet.com’s new venture called mainstreet.com, which aims to attract consumers interested in personal finance coverage.
Kelly wrote, “Though anything with a financial theme is seen as riskier today than it was a year ago, TheStreet.com officials see mainstreet.com as something different.
“‘There’s no reason mainstreet.com shouldn’t be bigger than TheStreet.com,’ said Steve Elkes, the company’s executive vice president of mergers and acquisitions and chief revenue officer. ‘The world it appeals to is much larger than the financial audience.’
“‘It’s an interesting move for a vertical publisher,’ said Colin Gillis, a media analyst at Canaccord Adams. ‘It expands their potential base of advertisers, particularly in the display area.’
“But he added, ‘This is going to take time to build.'”
Read more here.
