Brendan James of International Business Times examined the demographic makeup of many media organizations and found Business Insider lagging behind many others.
James writes, “Other outlets were less forthcoming: When asked for internal exact numbers from Henry Blodget’s sprawling content factory Business Insider, Managing Editor Jess Lieberman did not address the question and instead gave a terse statement.
“‘Thanks for asking. Business Insider has a highly diverse editorial team,’ Lieberman replied to an initial email. To a follow up question asking again for the numbers, she responded: ‘That’s our statement.’
“Business Insider’s masthead, which Lieberman told IBTimes is up-to-date, shows an editorial staff of over 200 that is roughly 90 percent white, 5 percent black and 5 percent Asian.
“That’s a showing of around 10 percent non-white staff, below the (fairly low) average of the newspaper industry. It’s far behind the New York Times and USA Today at 19 percent, or New York Daily News at 18 percent.”
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