Reuters is generating revenue from putting some of its editorial video content on Twitter, reports Lucinda Southern of Digiday.
Southern writes, “According to Dan Colarusso, executive editor at Reuters TV and Reuters.com, Twitter now brings in ‘significant revenue,’ in line with what his company gets from Google AMP. ‘In terms of one product on one platform, Twitter is contributing the most,’ said Colarusso, but he was unable to share specific revenue details in time for publishing.
“Reuters has a wealth of video footage from Reuters TV, either live, packaged for agencies or for consumers. Globally, around 10 people now work in some capacity posting video to Twitter: three full-time staffers and an additional seven who do as part of their role, said Colarusso. Reuters moved three people working on Facebook Live, which it was no longer monetizing, over to posting video on Twitter, identifying what was well-received or had gained enough traction over the week to be re-posted over the weekend.
“‘Video is the clearest thing we have a more rigid business plan for,’ said Colarusso. ‘It has benefited from this structure. Revenue is not a dirty word.’
“Reuters’ Twitter revenue is mostly driven by its most popular Twitter account, Top News, which has 20 million followers.”
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