Quartz is starting an afternoon email called Obsession
Business news site Quartz will start offering an afternoon email called Obsession, a complement to its Daily Brief, which was widely recognized for reinvigorating the email newsletter form almost five years ago.
This new email dives each day into a single topic with which Quartz is obsessed with and thinks you should be, too. It’s a daily digression into the most fascinating corners of the global economy.
Topics will vary, and will include stories that relate to: science and technology, consumer lifestyle, business and economics, global affairs and current events, and visual and fine culture.
For example, this week Quartz Obsession will explore the origins of five different phenomena from Monday through Friday. Quartz’s preliminary line-up is slated to include bitcoin mines, polyester, fatbergs, UN interpreters, and the TR-808 synthesizer, but could change, if warranted by breaking news.
In terms of its design, Quartz Obsession is an interactive email. Each day’s email takes apart a single subject you’ve never considered before and makes it interesting by demonstrating its historical, cultural and economic significance. The email will consist of a series of multimedia cards. Cards will come in a variety of formats, including images, GIFs, polls, and charts.