Quartz believes in the advertising business model
Quartz’s co-president and editor-in-chief Kevin Delaney defended the advertising business model and discussed the pivot to video, venturing into lifestyle and more on this week’s Digiday Podcast.
Aditi Sangal of Digiday writes, “‘The core of Quartz will always remain free,’ he said. ‘We’re focused on a specific segment, the business news. It’s a global audience, which is like the dream of a lot of marketers.’
“Below are the highlights of the conversation, edited for clarity.
Quartz still bets on advertising
“‘We still have confidence in advertising. It’s a business model that works. We think that advertising has been done in a manner that’s not super friendly to readers. Advertising will be the foundation of what Quartz will be over the next five years. Our audience is 52 percent female. It’s also younger — in their 40s, which is different from the general stuffy board rooms. This is the audience that a lot of advertisers want to reach.'”
Read more here.