OLD Media Moves

Passion vs. giddiness

March 20, 2008

Q: When the network was launched in October, there was some amount of criticism that its style was too lighthearted, almost giddy. How will the Fox Business Network strive to appeal to a broad-based audience without becoming purely entertainment?

A: I don’t see passion as giddiness, but there is a place for things that are fun and lighthearted, and there is a place for things that are very serious and important. I personally enjoy everything I do. Sometimes it’s more upbeat. But if the market’s rough, the market’s rough. And when gas prices are going sky high, that’s important and I think we treat it with the seriousness it deserves. But that doesn’t mean you can’t do a story about a car designed by three women, something that’s a little different. There is a place for it all.

Q: How do you see the network evolving?

A: We’ll just do what we’re doing and do it better, bigger, broader. You can always improve and always make changes. That’s another hallmark of what we do — the willingness to evolve and change, explore and experiment. There’s nothing complacent about anybody at Fox. You push and grow every day. When I get up in the morning, I think — how can we do what we did yesterday better, how can we make it different and how can we explore some angles that haven’t been explored? I don’t have all the answers, but I certainly give a lot of thought to it.

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