NYT vs. WSJ: This is just the beginning
Richard Perez-Pena of the New York Times writes Monday about the impending launch of The Wall Street Journal’s New York edition, noting how it’s just the first salvo at the business newspaper plans to aim at the mainstream paper.
Perez-Pena writes, “But the News Corporation executives say The Journal’s new section is only the first salvo, part of a larger expansion plan with a price tag close to $30 million, all aimed at competing with The Times. Those executives would not be specific about the still-unannounced initiatives, but they are aimed at giving advertisers what they prefer: more women readers and more home-delivery subscribers.
“Men far outnumber women among Journal readers, and many of them see it as a business tool to be read at work rather than at home. Efforts were under way since long before Mr. Murdoch bought the paper in 2007 to attract more women and home subscribers with additions like the Personal Journal and Weekend Journal sections, and a Saturday issue.
“Mr. Murdoch made no secret when buying the paper of his intention to accelerate those efforts and to aim at The Times in particular. The New York section is another step in that direction.”
Read more here.