The daily Morning Brew newsletter has topped 4 million subscribers after racing by 3 million just months ago, reports Alex Sherman of CNBC.
Sherman writes, “Riding its popularity, Morning Brew now has more than 230 employees creating newsletters for retail, marketing, HR and emerging tech. Rief, 27, and co-founder Alex Lieberman, 28, are pushing into podcasts and YouTube shows to extend the brand.
“Morning Brew generated about $50 million in sales in 2021, Rief said, more than doubling 2020′s $20 million annual revenue. Almost all revenue came from advertising, including ads within the newsletter. The company has been profitable since its inception, with current margins ‘in the double digits,’ said Rief.
“‘We want to make business news more enjoyable to read,’ Rief said. ‘We view our competition as everybody and nobody. It’s an attention economy, so we are competing with everyone. But in terms of direct competitors, we don’t have one.'”
Read more here.