OLD Media Moves

Money Honey trademark denied

July 23, 2010

Jacob Goldstein, who writes for the “Planet Money” blog at NPR, reports that its attempt to take over the “Money Honey” trademark from CNBC anchor Maria Bartiromo has met some resistance from the U.S. Patent & Trademark Office.

Goldstein writes, “This official rejection letter from a lawyer at the U.S. Patent and Trademark Office landed in my inbox yesterday.

“The rejection had nothing to do with Maria Bartiromo, the CNBC anchor who trademarked her nickname then let the trademark lapse, inspiring us to jump into the fray.

“Instead, we ran up against ‘Muni $ Huni,’ a trademark registered by one Dae Chang Textile, Inc., of Santa Fe Springs, California.

“Dae Chang says it uses the trademark for sleepwear and underwear. A few minutes of searching turned up a single Muni $ Huni item: This ‘Black Semi-Sheer Ruffle Tank‘ on eBay.”

Read more here.

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