David Joachim of The New York Times takes a look at the return of PC World editor Harry McCracken last week after he had resigned when an article critical of Apple was pulled by his boss.
Joachim wrote, “PC World, a monthly magazine with a companion Web site that mixes technology news with product reviews, has a reputation for smart and sometimes hard-hitting articles that often offend big tech companies.
“In recent years, it has criticized several of its advertisers for what it described were bait-and-switch tactics and price gouging. Its survey of the reliability of manufacturers has given poor ratings to several of the magazine’s advertisers. It even has a regular column chronicling the defects in Microsoft software.
“Mr. McCracken says that several advertisers have withdrawn ads over the years, after their products were negatively reviewed in the magazine, most recently last month. (He would not name the advertiser.)
“‘PC World is surprisingly reportorial, especially against some other technology magazines that don’t invest a lot’ in articles that might provoke companies, said Sam Whitmore, an analyst in Beverly, Mass., who tracks technology publishers.”
OLD Media Moves
Journalistic integrity wins out at PC World
May 14, 2007
Posted by Chris Roush
David Joachim of The New York Times takes a look at the return of PC World editor Harry McCracken last week after he had resigned when an article critical of Apple was pulled by his boss.
Joachim wrote, “PC World, a monthly magazine with a companion Web site that mixes technology news with product reviews, has a reputation for smart and sometimes hard-hitting articles that often offend big tech companies.
“In recent years, it has criticized several of its advertisers for what it described were bait-and-switch tactics and price gouging. Its survey of the reliability of manufacturers has given poor ratings to several of the magazine’s advertisers. It even has a regular column chronicling the defects in Microsoft software.
“Mr. McCracken says that several advertisers have withdrawn ads over the years, after their products were negatively reviewed in the magazine, most recently last month. (He would not name the advertiser.)
“‘PC World is surprisingly reportorial, especially against some other technology magazines that don’t invest a lot’ in articles that might provoke companies, said Sam Whitmore, an analyst in Beverly, Mass., who tracks technology publishers.”
Read more here.
Media News
CNBC celebrates 35th anniversary
April 17, 2024
Full-Time
Dow Jones Newswires seeks reporter in Barcelona
April 17, 2024
Media News
Reuters hires Balaraman as editor on commodities and energy team
April 17, 2024
Media News
Fortune’s Robison departing for new opportunity
April 17, 2024
Media News
Cane named funds editor at Mergermarket
April 17, 2024
Subscribe to TBN
Receive updates about new stories in the industry daily or weekly.