How to disrupt the biz press newsletter business
Harrison writes, “Disruption happens when a technology that has implied scale-bound leverage is utilized to offer an ultimately (empirically speaking) lower-quality product to a market that cannot afford or does not feel comfortable paying the price for a competing product with a 100% authentic quality guarantee. For the customer, the disruptor’s product offering is a chance to get as close to the real thing as he/she possibly can without having to fork out the huge sums of money or go to the inconvenience of purchasing that genuine artifact.
“There is no reason to doubt that a very high-quality business and financial news publication offered for free to customers and which has full utilization of Google News headline and stock ticker presence, would not succeed by offering a range of newsletters priced at a fraction of the cost of the sum of the major branded investment tipsheets combined.
“For it is clear that demand is so high for such tip sheets that some investors are willing to pay up to $2500 a year or more to subscribe to them; thus for a small portion of that totalling $100 a year or so, it is highly likely that a market exists for substitute products which are not as detailed or methodical in terms of the analysis and advice that is offered but which claim to have the same focus exactly as the branded versions do.”
Read more here.