How the WSJ is using a course-style newsletter to provide personal finance
Kayleigh Barber of Digiday writes about how The Wall Street Journal is using the Six-Week Money Challenge to provide personal finance coverage.
Barber writes, “The Wall Street Journal launched its first free, course-style newsletter, the Six-Week Money Challenge, this month, which provides instructional steps each week that readers can follow to increase their knowledge about personal finance.
“The format of the weekly newsletter, according to WSJ personal finance reporter and newsletter author Julia Carpenter, allows even the most novice person to follow along to step by step activities that are meant to teach the basics of finance as well as help readers make changes in their spending and saving habits right away.
“Last month, CNN’s shopping vertical Underscored also launched its first seven-part Sleep But Better newsletter series that offers readers advice for, as the name suggests, sleeping more soundly. Earlier this year, The New York Times’ product recommendation site, Wirecutter, began experimenting with this format through three newsletter courses about credit cards, sleep and working from home. And about five years ago, BuzzFeed pioneered this format, in which it now has 13 active newsletters of this type.”
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