How the WSJ is helping readers plan for news
Cory Schouten, the new formats editor of The Wall Street Journal, writes about how the paper has launched a calender feature for its readers.
Schouten writes, “This question, delivered to our internal newsroom Idea Portal, led to what is now WSJ Calendars. Our embedded calendars integrate with a reader’s Google, Apple or Outlook calendar to deliver a few hand-curated, critical news events per week.
“We update the events with news, analysis and links to our coverage to help our readers stay informed and get ahead. The thinking was that calendars — like inboxes — are a productivity tool that help us integrate our work and personal lives, keeping both in order amid the chaos.
“We include only the most important events and avoid monopolizing big blocks of calendar time to show appropriate respect to the other events that we share the space with. These aren’t meant to be destination calendars with a comprehensive list of events, but rather a curated, integrated experience.”
Read more here.