Recode’s Peter Kafka interviewed The Information CEO and founder Jessica Lessin about how she has gotten people to subscribe to the seven-year-old technology news site.
The Information has in the “tens of thousands” of subscribers, who pay $399 a year, and has a staff of more than 40. It expects to add 10 to 20 staffers in 2021.
“We try to be relevant to an audience of business leaders who want to understand what’s going on in Silicon Valley and beyond,” said Lessin.
She said that she does not see why tech companies and executives are chafing about how they are covered by the media.
“In no way do we need to pull back,” said Lessin. She said that efforts by people in technology and venture capital to create content blurs what consumers think is journalism and fact-based stories.
To listen, go here.
