How CultureBanx brings minority business news to the mainstream
Mia Rossi of the Syracuse University Newhouse School profiles Kori Hale, who founded CultureBanx as a way to provide minority-related business news to other media organizations.
Rossi writes, “Hale is working to build the business. ‘I spend a ton of time meeting with partners. We just got a partnership with Reuters and I have meetings with Twitter and Spotify coming up,’ she says. ‘I also meet with a lot of venture capitalists who are interested in investing.’
“Hale is also looking to hire more staff in order to keep up with the growing CultureBanx audience. ‘We only have three employees, but we need more,’ says Hale. ‘Right now we are [getting] 100,000 content views a month, and in a few months we are expecting to [get] 1 million. Then we will be able to reassess how many views per month we can target by the end of the year.’
“Hale says she hopes the growth of CultureBanx will make business news accessible and relatable for all people.
“‘I hope it renews the balance between business news and impacting communities. Because when people don’t see a reflection of themselves, there is a ripple effect,’ she says. ‘I want to equal the playing field in a fun, fresh, unique way.'”
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