David Ewalt, the editor in chief of tech site Gizmodo, spoke with Tony Silber of Publishers Daily about its performance as it celebrates its 20th anniversary.
Here is an excerpt:
P.D.: Late last month, Gizmodo announced 10 new hires. That’s significant for a digital brand.
Ewalt: A lot of them represent an expansion. Some have been a reshuffle. Most of the new hires are to enable us to build out a breaking-news team. We added beat reporters, and focused on news. Our experts take more time to bring context and build more nuanced stories. As of right now, I have 32 people, and still have a couple of slots open. The breaking news team is six people. It’s a whole new wing of the newsroom.
P.D.: How is the Gizmodo business performing?
Ewalt: Our CEO has talked some about the profitability of the company. It was profitable in 2021. The company is growing and making money. G/O media ad revenue was up 53% in 2021 from 2020. I’m really excited we’re seeing the reflection of that growth in our own numbers. Site traffic in Q1 is up by 10%.
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