Fuchs likes coverage of new Pepsi CEO Nooyi

TheStreet.com’s Marek Fuchs, author of the regular Business Press Maven column, is laudatory about the recent coverage of new PepsiCo CEO Indra Nooyi.

Fuchs wrote, “I know this is going to come back and bite me — maybe even swallow me whole — but in the very early going, reporters have done a decent job covering Indra Nooyi, appointed this week as Pepsi’s chief executive, which is to say they have not portrayed her as either perfect or horrible.”

Larer, he added, “When it comes to female business leaders, coverage is a variation of the Madonna/whore complex.

“Well maybe it’s still early yet and once longer features start getting written or earnings come out, things will change. Or maybe reporters have been keeping my thoughts in mind as they write. Or maybe Nooyi, as a former rock and roller but someone who essentially said last year that America was giving the middle finger to the world, offers both an engaging side and cause for worry. In other words: balance.”