Mark Sweney of the Guardian in London reports that the Financial Times is now accepting PayPal from digital subscribers.
Sweney writes, “To date subscribers to FT.com have been limited to paying with major credit cards such as Visa, American Express and Mastercard.
“FT.com, which revealed earlier this week that digital subscriptions have grown by 50% year on year in the first nine months to 189,022, said that the PayPal option was being added as part of a new subscription signup portal.
“PayPal users will not need to enter billing details if they sign up to FT.com as the service already holds that information.
“‘PayPal offers a very good experience for FT customers looking to subscribe to FT.com,’ said Mary Beth Christie, head of product management at FT.com. ‘We are always looking for ways to reduce barriers to subscription … it sits nicely alongside all of the major credit card options we already have in place.'”
Read more here.
