The Financial Times will soon reach 1 million digital-only subscribers, a source familiar with the publication confirmed to Axios reporter Sara Fischer.
Fischer reports, “The FT has had a digital paywall since 2002. It was one of the first publishers to introduce a metered paywall in 2007, before transitioning over to paid subscription trials in 2015.
- The company has seen subscriptions surge in recent months amid efforts to expand globally outside of the U.K. and experiments with subscriber-only products.
“By the numbers: In total, the company has 1.17 million paid subscribers and will reach 1 million digital-only subscribers later this month, according to internal estimates. It’s unclear how many of those subscribers are on promotional plans.
- Roughly 500,000 subscribers come from the U.K., with the U.S. its second-biggest market.
“Flashback: The FT said it topped 1 million paid readers in 2019, but that figure included print subscribers.”
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