Fortune's downfall and its redesign

You may also like...

1 Response

  1. Joey says:

    When a business publication starts to flounder, it adds content in three areas:

    (1) ‘Entrepreneurship’ (that is, small business);
    (2) ‘Careers’ (that is, people scared about job security);
    (3) ‘Personal finance’ (that is, people scared they’re behind in retirement savings).

    Occasionally they will add content in the ‘Gadgets’ section too, when they’re scrounging for any advertiser they can find and want to shift average age of their readers down a few years.

    This is all a sign of failure, and is why I cancelled my Fortune subscription two years ago. It is more fluff that I can find anywhere– and not much value to me, really, when I do find it anywhere– and less news. Strong, successful executives on the CEO track need analysis about industry, government policy, technology, finance. Weak executives worried they might get tossed with the next layoff and end up in line at the job fair worry about starting small businesses, job security, and retirement savings.

    You know when you’re out at some professional networking event and some kinda needy person gloms onto you and their name tag says ‘consultant’? That person cares about those three things I outlined. And while I hate to be cutthroat about it, you don’t want that person to be your reader. You don’t want to be the magazine that caters to him. But when you start making changes like Fortune has, that’s what you’re doing, and that’s why the rest of us with money to spend start canceling and spend it elsewhere.

Leave a Reply

Your email address will not be published.