OLD Media Moves

Forbes grows online without cannibalizing print

March 9, 2007

James Spanfeller, the CEO of Forbes.com, spoke in England about the success the business media organization has had with attracting web site visitors without hurting its print publication.

Jim SpanfellerOliver Luft wrote, “He added that Forbes was prepared for a platform agnostic publishing world where the focus was on providing business news on a local basis.

“He said Forbes had just launched a Polish version and further local language services with geographically specific content were planned.

“He added that Forbes was investing heavily in creating original video. Currently it has two production studios in New York making up to 60 videos a week.

“A third is being built on the west coast of the US and a fourth planned in Asia.”

Read more here.

Subscribe to TBN

Receive updates about new stories in the industry daily or weekly.

Subscribe to TBN

Receive updates about new stories in the industry.