Financial Times set to change ad slogan
The Financial Times newspaper is apparently getting ready to ditch its well-known “No FT, no comment” advertising slogan and replace it with “We live in Financial Times,” according to an article in Brand Republic.
Reporter Kate Nicholson Campaign wrote, “The ‘No FT, no comment’ line was introduced by Ogilvy & Mather in 1982. However, the account moved to Delaney Fletcher Slaymaker Delaney & Bozell in the early 90s.
“Frances Brindle, the FT’s marketing director, EMEA, said: ‘Having just appointed DDB London, it’s no surprise that part of the process over the next few months will be to review what we do in marketing terms and where we go from here.
“‘We have made no decisions about taglines or specific creative at this stage.'”