DLNews has appointed Bloomberg and Insider Inc. veteran Trista Kelley as its founding editor-in-chief.
She will oversee the recruitment of DLNews’ inaugural newsroom, the launch of the news service, and ensure DLNews’ editorial independence.
Kelley was previously deputy editor-in-chief at Dow Jones-owned Financial News. She was also the markets and finance editor at Business Insider UK.
Before that she worked at Bloomberg for nearly 14 years, covering EMEA market infrastructure, high-frequency traders, equity markets, activist short sellers and merger arbitrage strategies. She also spent seven years covering the health industry, biotech start-ups, and pharmaceutical M&A.
Kelley says she wants to expose the bad actors in the digital asset industry as well as bring nuance and context to reporting on the field.
“When I read about crypto I see overly simplistic narratives — crypto Davids versus the Goliath finance industry, or stories are framed as if crypto is a tool for revolution, for uprising against an imperialist capitalist system,” she said in a statement.
“The more apt parable is probably the Blockbuster-like finance industry trying to keep up with little Netflix-like startups popping up all the time.
“We’re on the brink of a huge shift in the technology that underpins markets. At the same time, as Baby Boomers die off, we’re about to see one of the biggest generational wealth transfers in history. It’s why JPMorgan is spending $12 billion on tech this year, and why Fidelity is on TikTok. Crypto could play a massive role in the rise of this new financial system. I want to chronicle that.”
