OLD Media Moves

Dealbreaker.com editor Levin playing Goldman Sachs PR person on Twitter

March 8, 2010

Charles Gasparino of the Fox Business Network believes that it’s Bess Levin, the snarky editor of Dealbreaker.com, who is portraying Goldman Sachs PR person Lucas Van Praag on Twitter.

Gasparino writes, “Bess Levin of the DealBreaker blog is one of several people posting tweets under the name Lucasvpraag, including one that takes aim at Matt Taibbi, the Rolling Stone writer who attacked Goldman businesses practices, and another in which Van Praag is alerting people that he is back on his low carb diet of ‘Filet of baby seal, asparagus.’

“In an interview, Levin said ‘I will neither confirm nor deny’ involvement in the tweets, which have become a sensation on Wall Street trading desks and financial bloggers.

“Van Praag has gained notoriety over the past year for using colorful, and at times disdainful, retorts to questions from reporters about Goldman’s business practices. He didn’t immediately return a call for comment.”

Read more here.

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