OLD Media Moves

Cramer's CNBC audience continues to decline

March 31, 2010

The number of viewers tuning into CNBC‘s “Mad Money” hosted by Jim Cramer has continued to decline, according to the Zero Hedge blog.

Zero Hedge writes, “What should be more troubling for the Mad Money Maestro is that the latest Mad Money Nielsen numbers just came in. And they stink: March was the weakest month for Jim Cramer’s show in well over a year. After posting a slight improvement in February courtesy of the market’s consternation with Greece, March was a collapse. Expect many more sound effects, props, gimmicks (luckily, no incremental cleavage is possible) shortly.

“Also expect much more pro-cyclical stock advice (buy if the stock market is going up, sell if vice versa), and more big picture proclamations that are refuted within 24 hours. Also expect many more ads for male incontinence products as the show has to resort to showing increasingly “distressed” advertising inventory.

“Of course there is a much more benign explanation: people are just sick of CNBC in general. Below we present the GE business propaganda channel’s last three years of viewership data.”

Read more here.

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