CNN to debut “CNN Business Arabic”
International Media Investments and CNN International will launch “CNN Business Arabic,” a website with business, finance and economic content for Arabic speakers.
The website is expected to launch in the fourth quarter of this year and will provide the latest business information and analysis, covering business, companies, industry, technology and markets.
The move comes following International Media Investments’ plan to deliver digital-first products and content. IMI CEO Nart Bouran said:
“There are estimated to be more than 430 million Arabs in the world, yet there are very few quality, dedicated Arabic business news platforms in the Mena region.
“Furthermore, the recent Arab Youth Survey states that 79 per cent of Arab nationals between the ages of 18 and 24 get their news from social media. Given the importance of business news to interpret and analyse economic facts, and how they impact the world economy, it is fundamental that we create a fact-based, dedicated quality business news source for the Mena region and the Arabic-speaking population.
“CNN Business Arabic will be a powerful partnership combining the digital-first knowledge within the IMI group with the brand recognition and newsgathering capabilities of CNN.”
Phil Nelson, chief operating officer of CNN International added:
“CNN has a long history of working with partners around the world to increase the access that audiences have to CNN’s unique brand of news and information.
“The creation of CNN Business Arabic will be an important development that complements our existing CNN Arabic offering and increases our digital footprint amongst people who speak one of the world’s most widespread languages.”