CNET expected to announce editorial deal with Yahoo
Kara Swisher of The Wall Street Journal reports that tech news company CNET is expected to announce a deal later today with Yahoo! in which it will distribute its content on the Web search engine’s sites.
Swisher writes, “Under the new deal, sources at both companies said a large swath of CNET tech news and also reviews will be carried on Yahoo, making it the major supplier of tech news content to the site. Rather than just focusing on its owned-and-operated properties, Yahooâ€™s more recent strategy has been to partner with media companies.
“In addition, under the terms of the deal, Yahoo will sell some of CNETâ€™s remnant inventory and also allow CNET ad sales staff to sell into some area of Yahoo.
“This deal is likely to be touted as a big win for CNETâ€™s current management, including CEO Neil Ashe, who has been under siege from a group of dissident shareholders who are unhappy with the companyâ€™s lackluster performance and have called for a variety of significant changes.”
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