CNBC viewers up during the day, but not primetime
TVNewser’s Brian Stelter reports that CNBC‘s viewership for the second quarter of the year shows increases during the day for the 25-54 demographic, but not for the primetime shows such as “Mad Money” and “Fast Money.”
Stelter wrote, “‘All CNBC programs from 6am-6pm increased in A25-54 audience over 2Q06. Business Day programs with the largest gains over 2Q06 were Squawk On The Street (+73%) and Squawk Box (+46%),’ an internal network document says.
“Also, between 9:30am and 4pm (market hours), the net had its best second quarter since 2001.”
But “Mad Money” was down 39 percent in that demographic compared to the second quarter of last year, and “Fast Money” was down 57 percent.
Read more here.