BW to launch Business YouTube?
Mike Shields of MediaWeek writes that BusinessWeek is looking at creating a “business YouTube” that would essentially be an online video hub for wannabe moguls to post short pitch videos for a new ventures or companies.
Shields wrote that John Byrne, the magazine’s executive editor, is looking at the idea.
Shields wrote, “Byrne, speaking during a panel session at the Interactive Media Conference in Miami, Fla. on May 24, said that like on YouTube, users would rate each proposal and ultimately vote on the winner, who would receive half a million dollars from a VC firm to invest in the proposed business.
“To help create the YouTube-like platform, Byrne said the company was looking to purchase a new technology platform.
“According to Byrne, the drive behind the proposed launch, given its potential appeal among non-BusinessWeek-readers, is to help widen the site’s audience while also boosting repeat visits among existing users.”
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