BusinessWeek sees increase in newsstand sales
BusinessWeekâ€™s newsstand sales jumped 9.3 percent, to 37,397 copies, in the second half of 2007, as compared with the same period in 2006, according to the latest Audit Bureau of Circulations publisherâ€™s statement.Â
In addition, average circulation rose 1.3 percentÂ to 933,566, and the average price of a one-year subscription increased 1.4 percentÂ to $39.57.
“The strong circulation gains reported by ABC are further signs that readers are embracing the magazineâ€™s exciting editorial vision and the recent redesign,” said BusinessWeek President Keith Fox in a statement.Â
“These gains support the latest MRI findings that show our print audience, at 4.9 million, is the largest itâ€™s been since 1998.Â We are thrilled by the continuing growth of our brandâ€™s reach.Â The ABC figures show expansion in our core product providing bonus reach for our advertisers.Â Moreover, we have recently hit all-time traffic highs at BusinessWeek.com.”