BusinessWeek’s newsstand sales jumped 9.3 percent, to 37,397 copies, in the second half of 2007, as compared with the same period in 2006, according to the latest Audit Bureau of Circulations publisher’s statement.Â
In addition, average circulation rose 1.3 percent to 933,566, and the average price of a one-year subscription increased 1.4 percent to $39.57.
“The strong circulation gains reported by ABC are further signs that readers are embracing the magazine’s exciting editorial vision and the recent redesign,” said BusinessWeek President Keith Fox in a statement.Â
“These gains support the latest MRI findings that show our print audience, at 4.9 million, is the largest it’s been since 1998. We are thrilled by the continuing growth of our brand’s reach. The ABC figures show expansion in our core product providing bonus reach for our advertisers. Moreover, we have recently hit all-time traffic highs at BusinessWeek.com.”
