Katie Robertson and Benjamin Mullin of the New York Times write about Bloomberg’s ambitious plans in the United Kingdom.
Robertson and Mullin write, “On Wednesday night, executives introduced a venture that they hope could generate $100 million in annual revenue: Bloomberg UK, a brand meant to compete directly with The Financial Times and The Sunday Times, staples of British business journalism.
“Bloomberg UK will include a website, a weekly Bloomberg Quicktake video series profiling British newsmakers, a podcast about the City of London and a summit this year on the future of British business.
“Bloomberg has been in the British market for three decades, but the new venture is a targeted approach to an untapped audience of at least seven million in the ‘professional, affluent space,’ said M. Scott Havens, the chief executive of Bloomberg Media.”
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