Bloomberg Media promotes Grossman to chief revenue officer
Bloomberg Media announced Wednesday it has named Keith A. Grossman as its global chief revenue officer.
In this role, Grossman, who has been promoted from head of U.S. sales, will lead Bloomberg Media’s multi-platform sales organization globally, while continuing to develop revenue models and opportunities in new markets.
“Since Keith joined us at Bloomberg Media two years ago, he has worked tirelessly as our most enthusiastic ambassador in the marketplace, developing both incredibly strong client relationships while building a robust team,” said Bloomberg Media chief operating officer Jacki Kelley in a statement.
In Grossman’s two years at Bloomberg, he has helped lead double-digit revenue gains. Global advertising sales have increased 10 percent in the first seven months of 2016 as the company has intensely focused on its core differentiators – global reach, multiple platforms, and high-quality journalism. U.S. advertising sales in July 2016 grew 32 percent vs. July 2015.
Every region and nearly every platform has realized growth over last year, driven by Bloomberg Media’s expanding global footprint and a disciplined focus on the business and finance audience. Digital revenue has grown 16 percent, TV has grown 12 percent, radio has grown 27 percent, and events sponsorship revenue has expanded by triple digits.
Grossman joined Bloomberg Media in 2014 after 10 years at Wired and Ars Technica where he was most recently associate publisher.